User experience & online conversion

As part of our web strategy services we plan your user experience.

Landing pages

Targeted landing pages will dramatically increase the ROI on your PPC campaigns

A landing page let’s you control the customer experience based on the specific expectations created by your advert copy:

• Consistency: Your aim is to give a consistent and smooth experience for the customer, so that the text in the landing page reflects the claims/promises you make in the advert.
• Prominent calls to action: Your calls to action should reflect the offers you have made in your adverts. Are they strong enough? Do you actually ask for the sale?
• Profiled message: Your copy can be customer targeted. If you sell CRM software, and are targeting professionals by placing adverts targeting keywords like Accountants CRM then your copy can specifically explain the benefits for those markets.

We offer a specific landing page service that produces measurable conversion results. These consist of:
Creating a wire frame detailing required information and links to other areas for your site for your existing web developer (web services available on request).

• Consulting to determine key benefits and business model for leads capture (phone or web forms).
• Creating specific calls to action.
• Copywriting for the landing pages.
• Setting up Analytics code to capture conversion rates.