Search Engine Optimisation

The head of Google’s Search Quality group confirmed to the NY Times that there are over 200 factors weighted to determine your webpage rankings (of which Page Rank is but one). Of course experts in the SEO field have been assessing what these factors are for many years.

We group the ranking factors into 3 key areas:

• Onsite structure and content (Onsite optimisation) – The structure and content of your website and individual pages.
• Link relationships with other websites (Link building) – How other sites link to you (and you link to them).
• Trust factors – There are a number of factors that are harder to control such as domain history, age of links to your site.

Your SEO strategy needs to closely linked to your business strategy. The aim of your SEO is not to deliver rankings, but to deliver qualified visitors to your website. You need to measure the success of your SEO investment and establish a return on investment. (Our SEO Programs include education and consulting in how to use Google Analytics to measure the real value of your search engine leads).

SEO begins with a Keyword strategy

There is no point trying to get a first page rank on google for broad terms if the top 10 positions are occupied by govt websites and competitors with deep pockets and established SEO programs, unless you are prepared to invest significant budget in developing systems for Link Building, and wait some time for the results to pay off.

Once you have a Keywords Strategy in place you need to focus on Onsite Optimisation and Link Building. If you are starting from a low base, and you have the budget, then tackling onsite factors first makes the most sense, as these will have the most immediete impact.

On the other hand selecting very narrow keywords may enable you to get top rankings but:

• Is there enough traffic, to justify professional optimisation?
• Will those keywords attract the right customers?

It often does not make sense for you to pay us to optimise individual web pages to chase the “long tail”. That’s why our SEO programs include an educational component to teach you some of the basic requirements for making your web page content attractive to search engines, and then use your website Content Management System to create individual pages targeting those keywords. This allow us to focus on areas where we can add the most value to your business: strategic search advice, broad search engine optimisation, and tactical link building advice.

Our process is to help you develop a strategy to meet your budget. Many tasks, such as Link Building programs are more effectively performed with your assistance (or the assistance of your staff) than by us directly; you will be able to communicate more effectively with potential web “partners”. We provide guidance and systems for implementing and measuring success.

We deliver a range of effective SEO Programs. Our process is tailored to your requirements that’s why we always start with an SEO Health Check to determine the best way to focus the program.

Get started now by calling Richard on 0411 239 082 to organise an SEO Health Check.