PPC Lead Generation

Pay-Per-Click (PPC) does exactly what it says, you pay per visitor that clicks through to your website from the advert on the search engine.

You will see advertising areas, known as sponsored adverts on search engines highly trafficked websites. This is how they generate revenue for themselves.

It works like this; you have specific keywords that are relevant to your business (i.e. Harvey Norman – Electronics, Home Electrical etc). To get the highest rank or position within the sponsored links area, you have to not only bid the highest amount for a particular keyword or phrase but also have a consistent click through rate. Each time a visitor clicks on your ad, you pay Google anything between 20c and $10 per visit to your site.

Benefits of Pay Per Click

Paying for results is a paradigm shift in advertising. PPC It enables you to track every lead from an advertisement and which route they took through your website to make a purchase or enquiry…

Need a few more compelling reasons to start a PPC campaign?

• Start doing business with real clients online right now.
• Get the clients you want who are actually looking for your products right now!
• Easily measure R.O.I and adjust your campaigns in real-time.
• Does your web site convert visitors to customers? Test your copy, design and conversion rates and adjust.

How PPC works

The development of pay per click for each web site can be very different. Sites are built in various ways, each generating content differently.

The costs associated with pay per click depends on a number of factors:

• How competitive your industry and keywords are
• Available budget
• The lead management process

We have developed a flexible process that allows you to determine your budget and expenditure rate, and to monitor progress.

Pay per click consists of various tasks:

• Keyword selection
• Campaign set-up
• Consultation
• Advert copy
• Landing page copy, video and site integration
• Ongoing PPC management

We tailor our services to deliver the best results for your business.