You can measure engagement. More importantly, engagement can be optimized. The case study shows how we used multivariate and targeted content delivery to optimize engagement. The final outcome of the page optimization was to drive an incremental revenue gain of 55% to a key user segement.
The Audible.com Case Study

Web strategy – setting the broad goals
Why create a strategy?
This focus of this series is not about how to develop a web strategy – that’s a whole book in itself. But you need to recognise that a web strategy itself should set measurable targets.
Before I start I should say that I’m working from the perspective [...]