This useful video from Google guru Matt Cutts explains the use of canonical links.
About rel=”canonical” – Webmaster Tools Help
Look out for the useful slide, which explains the alternative solutions:

One link-building tactic for sites with deep pockets has been to pay bloggers to review your offerings.
A recent Guideline issued by the US FTC may impact on how this kind of “advertorial” can be used in blogs and websites. In particular payments may have to be disclosed:
The FTC will require that writers on the Web [...]

Some important facts:

85% of searches are more than one word.
25% of searches are completely unique and have never been seen before (4+ keyword phrases). [Source: Udi Manber Google's VP of Engineering]
Analysis of eCommerce conversion rates are that 38% of sales come from 4 word phrases, and 21% come from three word phrases. However three word [...]

The traditional non-social website is dying from the relentless force of the constant stream of rich information from the social networks. Where next?
Key points:

News is social. It no longer being reported by journalists, now it comes from everyone.
Entertainment is on-demand. You decide what to see and when to see it.
Information is targeted. Starting with geo-targeting… [...]

This chart gives an overview of where search engine users click.
I’ve often seen this for the first page result, but this chart includes Page 2 as well. I use it emphasise the importance of a 1-5 ranking on the first page. And if you can’t get a 1-5 ranking on a particular phrase, then niche [...]

Yesterday I was asked to explain to a complete novice, what’s involved in developing a web strategy.
Here’s my answer. Web Strategy 101:
1. Understand what your customers want. What and who influences their decisions? What motivates them?
2. Know what you want. Above all understand the brand “positioning” you want in the market.
3. Search marketing is fundamental [...]

It is claimed that the prospects for growth of a company can be established by one key metric. – NPS
What is interesting is that the large bulk of relatively engaged customers are not counted at all: only those that are evangelistic either for or against you!
Companies obtain their Net Promoter Score by asking customers a [...]

I love this quote from the single most important book in marketing: Positioning by Al Ries and Jack Trout

PS: Who owns the mindset for that brown drink?

Audit your website. Are you using the six tools of influence?

Information Architecture design is about making the about making the complex appear simple.
This from Steve Jobs in 1984:
When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. Then you get into the problem, and you see that it’s really complicated, and you come up [...]