How people use Google to search for products
The vast majority of users searching for products use Google search engine as their starting point. Typically the customer engagement cycle will involve multiple searches as users refine their search.
Initial searches will often be broad informational searches. For example: “best digital slr”, “budget dslr”. The customer may already [...]
The Role of Public Relations in SEO
Search engine optimisation consists of two inter-linked processes; optimising the website (including technical, structural and copy optimisation) and obtaining in-bound links to the company’s website.
Links don’t just appear from nowhere. Underneath every link to your website is an online relationship and developing relationships is an area in which Public [...]
This useful video from Google guru Matt Cutts explains the use of canonical links.
About rel=”canonical” – Webmaster Tools Help
Look out for the useful slide, which explains the alternative solutions:
One link-building tactic for sites with deep pockets has been to pay bloggers to review your offerings.
A recent Guideline issued by the US FTC may impact on how this kind of “advertorial” can be used in blogs and websites. In particular payments may have to be disclosed:
The FTC will require that writers on the Web [...]
Some important facts:
85% of searches are more than one word.
25% of searches are completely unique and have never been seen before (4+ keyword phrases). [Source: Udi Manber Google's VP of Engineering]
Analysis of eCommerce conversion rates are that 38% of sales come from 4 word phrases, and 21% come from three word phrases. However three word [...]
The traditional non-social website is dying from the relentless force of the constant stream of rich information from the social networks. Where next?
Key points:
News is social. It no longer being reported by journalists, now it comes from everyone.
Entertainment is on-demand. You decide what to see and when to see it.
Information is targeted. Starting with geo-targeting… [...]
This chart gives an overview of where search engine users click.
I’ve often seen this for the first page result, but this chart includes Page 2 as well. I use it emphasise the importance of a 1-5 ranking on the first page. And if you can’t get a 1-5 ranking on a particular phrase, then niche [...]
Yesterday I was asked to explain to a complete novice, what’s involved in developing a web strategy.
Here’s my answer. Web Strategy 101:
1. Understand what your customers want. What and who influences their decisions? What motivates them?
2. Know what you want. Above all understand the brand “positioning” you want in the market.
3. Search marketing is fundamental [...]
It is claimed that the prospects for growth of a company can be established by one key metric. – NPS
What is interesting is that the large bulk of relatively engaged customers are not counted at all: only those that are evangelistic either for or against you!
Companies obtain their Net Promoter Score by asking customers a [...]
I love this quote from the single most important book in marketing: Positioning by Al Ries and Jack Trout
PS: Who owns the mindset for that brown drink?
