WebResults » Search strategy

Search Marketing Funnel

admin — Thu, 27 Aug 2009 06:52:34 +0000

I recently presented at the Marketing Secrets Evening in Sydney in conjunction with Step Change Communications. This particular slide seemed to resonate with the audience.

Ask: Where does search marketing sit in your marketing funnel?

Marketing Funnel for SEM

SEO 101 for complete beginners

admin — Fri, 27 Feb 2009 11:58:06 +0000

The process for SEO depends on a range of factors.

But this image shows the basics:

1. Do keyword research before you start because it will impact on your site structure and copy.
2. Optimise the content you do have for the keywords you have chosen.
3. Add more content, build links, start and join online conversations…..

Six degrees of separation – hubs and social networks

admin — Thu, 06 Nov 2008 06:39:38 +0000

A lot the material about social networks is familiar from Malcolm Gladwell’s “Tipping Point”. While Malcolm looks at the sociological aspects, I didn’t fully realise the mathematical systems underlying social networks ie. Scale-free networks Concepts like Dunbar’s number (the number of people we can maintain a first name relationship with) are also grouped under the Social Network theories.

What IS interesting is that this ties together not only viral marketing and the concepts in the “Tipping Point”, but also the web, and of particular interest search engine optimisation, and link-building or social media optimisation. There has been a lot of talk about semantic hubs on the web, and network theory helps to make this all clearer. It also ties in with semantic web structuring or “silos”.

Semantic relationships are mapped in the WordNet database, which is presented visually in the Visual Thesarus and this experiment at Sydney University. While we are exploring Semantics in search engines, here is a good summary of how Google is currently using Semantic suggestion