I recently presented at the Marketing Secrets Evening in Sydney in conjunction with Step Change Communications. This particular slide seemed to resonate with the audience.
Ask: Where does search marketing sit in your marketing funnel?

The process for SEO depends on a range of factors.

But this image shows the basics:

1. Do keyword research before you start because it will impact on your site structure and copy.
2. Optimise the content you do have for the keywords you have chosen.
3. Add more content, build links, start and join online conversations…..

A lot the material about social networks is familiar from Malcolm Gladwell’s “Tipping Point”. While Malcolm looks at the sociological aspects, I didn’t fully realise the mathematical systems underlying social networks ie. Scale-free networks Concepts like Dunbar’s number (the number of people we can maintain a first name relationship with) are also grouped under the [...]