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Archive for the ‘Search strategy’ Category

27 Aug, 2009

Search Marketing Funnel

Posted by: admin In: Search strategy

I recently presented at the Marketing Secrets Evening in Sydney in conjunction with Step Change Communications. This particular slide seemed to resonate with the audience.
Ask: Where does search marketing sit in your marketing funnel?

27 Feb, 2009

SEO 101 for complete beginners

Posted by: admin In: Search strategy

The process for SEO depends on a range of factors.

But this image shows the basics:

1. Do keyword research before you start because it will impact on your site structure and copy.
2. Optimise the content you do have for the keywords you have chosen.
3. Add more content, build links, start and join online conversations…..

A lot the material about social networks is familiar from Malcolm Gladwell’s “Tipping Point”. While Malcolm looks at the sociological aspects, I didn’t fully realise the mathematical systems underlying social networks ie. Scale-free networks Concepts like Dunbar’s number (the number of people we can maintain a first name relationship with) are also grouped under the [...]


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Customers not clicks ™

Our philosophy: The buck does not stop when a visitor is delivered to your website. What matters, is what happens next. Your website visitors must be engaged and persuaded to take action so that your Search Engine Marketing can deliver actual customers. And that's what we help you achieve: Customers not clicks ™

I work with clients who understand that successful online marketing work best when they put an appropriate value on the leads or sales that it can deliver for their business. If that's you, and you are looking for real results from your web strategy lets talk.

Richard Quinn
WebResults
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