Any SEM professional will tell you that it’s important to maximize the click thru rate of your PPC campaigns. I often explain this in the context of Google (and other search engines) striving to make the results more relevant for their end users – the searching public.
However there is a more fundamental reason. By using [...]

Many of us hold an aversion to long sales letter landing pages. So why do online marketers keep using them?
Lets dispel two myths with one stone:

Myth 1: Surely these long letters, in “folksy” style  don’t work
Myth 2: Even if they do, they are only good for down market products.

Well, this sales letter (non-web) written by the late [...]

You can measure engagement. More importantly, engagement can be optimized. The case study shows how we used multivariate and targeted content delivery to optimize engagement. The final outcome of the page optimization was to drive an incremental revenue gain of 55% to a key user segement.
The Audible.com Case Study

Now that the new QS has been released, there are no longer min bids.
Here’s a sweet and simple lesson on getting a perfect QS
AdWords – First Page for a Penny

Organic searches deliver very good returns for clients but may take months to really start delivering leads. Of course once the results come in, search engine optimisation “keeps on giving”. If you want to get instant traffic to your website (and by instant we mean within minutes of starting your campaign) then we recommend you [...]