One link-building tactic for sites with deep pockets has been to pay bloggers to review your offerings.
A recent Guideline issued by the US FTC may impact on how this kind of “advertorial” can be used in blogs and websites. In particular payments may have to be disclosed:
The FTC will require that writers on the Web [...]
Archive for October, 2009
Categories
- Online relationships (2)
- Pay Per Click (5)
- Search strategy (3)
- SEO Technical (3)
- SEO Tips for clients (1)
- Uncategorized (1)
- Web Strategy (12)
Search
- Canonical links and Duplicate Content
- Controls on Advertorial in blogs
- Finding your keyword sweetspots
- Search Marketing Funnel
- Why Google likes a high CTR….
- Trends on the web
- Where do searchers click?
- Web strategy 101
- Which customers are promoting your business?
- Markets are mindsets
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Customers not clicks ™
Our philosophy: The buck does not stop when a visitor is delivered to your website. What matters, is what happens next. Your website visitors must be engaged and persuaded to take action so that your Search Engine Marketing can deliver actual customers. And that's what we help you achieve: Customers not clicks ™
I work with clients who understand that successful online marketing work best when they put an appropriate value on the leads or sales that it can deliver for their business. If that's you, and you are looking for real results from your web strategy lets talk.
Richard Quinn
WebResults
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