Some important facts:
85% of searches are more than one word.
25% of searches are completely unique and have never been seen before (4+ keyword phrases). [Source: Udi Manber Google's VP of Engineering]
Analysis of eCommerce conversion rates are that 38% of sales come from 4 word phrases, and 21% come from three word phrases. However three word [...]
I recently presented at the Marketing Secrets Evening in Sydney in conjunction with Step Change Communications. This particular slide seemed to resonate with the audience.
Ask: Where does search marketing sit in your marketing funnel?
Any SEM professional will tell you that it’s important to maximize the click thru rate of your PPC campaigns. I often explain this in the context of Google (and other search engines) striving to make the results more relevant for their end users – the searching public.
However there is a more fundamental reason. By using [...]
Customers not clicks ™
Our philosophy: The buck does not stop when a visitor is delivered to your website. What matters, is what happens next. Your website visitors must be engaged and persuaded to take action so that your Search Engine Marketing can deliver actual customers. And that's what we help you achieve: Customers not clicks ™
I work with clients who understand that successful online marketing work best when they put an appropriate value on the leads or sales that it can deliver for their business. If that's you, and you are looking for real results from your web strategy lets talk.
Richard Quinn
WebResults
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