Yesterday I was asked to explain to a complete novice, what’s involved in developing a web strategy.
Here’s my answer. Web Strategy 101:
1. Understand what your customers want. What and who influences their decisions? What motivates them?
2. Know what you want. Above all understand the brand “positioning” you want in the market.
3. Search marketing is fundamental [...]
Archive for June, 2009
Categories
- Online relationships (2)
- Pay Per Click (5)
- Search strategy (3)
- SEO Technical (3)
- SEO Tips for clients (1)
- Uncategorized (1)
- Web Strategy (12)
Search
- Canonical links and Duplicate Content
- Controls on Advertorial in blogs
- Finding your keyword sweetspots
- Search Marketing Funnel
- Why Google likes a high CTR….
- Trends on the web
- Where do searchers click?
- Web strategy 101
- Which customers are promoting your business?
- Markets are mindsets
- No comments
About
Customers not clicks ™
Our philosophy: The buck does not stop when a visitor is delivered to your website. What matters, is what happens next. Your website visitors must be engaged and persuaded to take action so that your Search Engine Marketing can deliver actual customers. And that's what we help you achieve: Customers not clicks ™
I work with clients who understand that successful online marketing work best when they put an appropriate value on the leads or sales that it can deliver for their business. If that's you, and you are looking for real results from your web strategy lets talk.
Richard Quinn
WebResults
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