If descriptions are set individually then Google will use them see Google Support
“We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content”
A further explanation of whats and hows: Google Selectively Ignoring Meta Description Tags?
Customers not clicks ™
Our philosophy: The buck does not stop when a visitor is delivered to your website. What matters, is what happens next. Your website visitors must be engaged and persuaded to take action so that your Search Engine Marketing can deliver actual customers. And that's what we help you achieve: Customers not clicks ™
I work with clients who understand that successful online marketing work best when they put an appropriate value on the leads or sales that it can deliver for their business. If that's you, and you are looking for real results from your web strategy lets talk.
Richard Quinn
WebResults
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