There are “over 200 SEO factors” that Google uses to rank pages in the Google search results SERPs. What are the search engine optimization rules?
Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization [...]

Web strategy – setting the broad goals
Why create a strategy?
This focus of this series is not about how to develop a web strategy – that’s a whole book in itself. But you need to recognise that a web strategy itself should set measurable targets.
Before I start I should say that I’m working from the perspective [...]